Seeing that I've not put up ANYTHING on this blog for God know how long... I think it's time to start blogging again. Not that I actually have any readers but, I'd like to think some one is out there reading this regardless :)
I'm in the midst of doing my dissertation which looks at consumer behaviour in digital music. Basically, I'm trying to find a model that is suitable for the younger generation i.e. the teenagers and university students.
Quite happy with some of the results that I'm getting, though, some answers are hilarious!
The qualitative research questions really do help - I've received some amazing answers and I'd like to thank those people, whoever you are.... due to the anonymity of the questionnaire, I literally can't, lol.
But seriously though, what do people think will happen to music in the near future? The shift from physical music i.e. CDs - which most likely be extinct soon - perhaps - to every thing digital.
Funny how almost every thing is online. We are the E-Generation after all. We're so dependent on the Internet, it's hilarious! The 'Internet First' behaviour we have adapted i.e. we go to the internet for everything. Want to know a good recipe for lemon chicken? GOOGLE. What does 'pulchritudinous' mean? GOOGLE. What flights are cheapest for a holiday to the Caribbeans? GOOGLE.
You can see how everything has just turned into internet-dependent. In one sense, you can say that we have control of things. We need not go to an agency to book holidays, we can do it ourselves. Buying products online, customers are sharing their views and recommendations about certain products. WE control the company.
Cool thought isn't it?
A toute l'heure~
Sofie =)
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